Why Malik?
Because Malik

Senior Performance Marketing Manager at TASMU Platform, Qatar

1. Developed marketing strategies and media plans for TASMU Smart Qatar program, an initiative by the Ministry of Technology and Information Technology, which fosters digital transformation and innovation in sectors like transport, health, and logistics.
2. Exceeded marketing campaign KPIs by impressive margins, including 8x increase in impressions, 27.8x boost in landing page clicks, and 3.7x growth in leads across key channels (Google, LinkedIn, Meta, and X)
3. Applied test & learn methodologies through regular A/B testing and optimizing techniques at campaign objectives, key target audiences and ad format levels.
4. Set up Martech & Analytics tools and Microsoft Dynamics CRM (Marketing Module) from the ground up, including technical configurations for the success of marketing campaigns.
5. Built marketing dashboards to track performance KPIs and reported weekly and monthly, including campaigns’ performance versus projected KPIs and industry benchmarks, as well as suggestions to improve visibility, engagement, and garner quality leads from various public and private sectors.
6. Social media and community management of TASMU Platform’s key channels including LinkedIn, Instagram and Twitter (X).

Senior Digital Experience Development Specialist at Supreme Committee for Delivery & Legacy for FIFA World Cup Qatar

1. Implemented & executed marketing strategies tailored to specific audience segments, leveraging CRM, website, and YouTube campaigns to ensure effective engagement and enhance the overall fans experience.
2. Managed key communication channels, including CRM (email, SMS, What’s App), host country website, and YouTube channel, which were instrumental in providing fans with a seamless experience before and during the FIFA World Cup Qatar 2022™.
3. Leveraged audience segmentation techniques to effectively target millions of fans from all around the world, creating tailored communication flows and customer journeys across all touchpoints.
4. Conducted performance reporting and optimization processes to ensure effective communication and enhance the fans experience.

Senior Digital Marketing Specialist Specialist at Snoonu

1. Grew following categories up to 20% by implementing latest performance marketing & app growth techniques: flowers, electronics, pharmacies, toys & stationery, beauty & fragrance.
2. Developed and executed digital marketing campaigns across various channels, such as Google, Facebook, Instagram, Snapchat, Twitter, and Tiktok, to drive customer engagement, and increase orders on Snoonu app. Trained marketing team to implement the latest techniques in Digital Marketing.
3. Implemented campaign restructures to ensure effective targeting of the right user segments, minimizing overlaps, reducing costs, and achieved return on ads spent (ROAS) up to 30 times (generated $30 for every dollar spent).
4. Collaborated with Growth & Analytics teams to optimize performance, utilizing data-driven insights & deployed best digital marketing practices to drive results.

Digital & Performance Marketing Specialist at Foodak

1. Developed and implemented comprehensive marketing strategies & media plans for new customer acquisitions and current customer engagement.
2. Achieved an overall 20:1 ROAS for purchase campaigns yielding 60% orders from digital channels – Google, Snapchat & META.
3. Performed in-depth app and web analysis using tools like Google Analytics & Clevertap and conducted full funnel analysis to optimize user journeys across the app.
4. Designed automated customer journeys, carefully segmenting key target audiences, which increased retention rates by 15% for month one and 40% for month three.
5. Weekly and monthly reporting on KPIs versus industry benchmarks & suggestions to enhance campaigns’ performance.
6. Applied test & learn methodologies across various digital & CRM campaigns to increase app installs & engagement. Following key results were achieved:
   • 40% install-to-registration rate (compared to 25% industry benchmark)
   • 400% revenue increase through 20% MoM increase in app downloads and 10% increase in Average Order Value (AOV)
   • Reduced uninstall rates for loyal customers to 4% and 30% for new users (against industry benchmarks of 28% and 54%)

Early Career Highlights

Oct 2019 to August 2020 | Digital & Social Media Specialist at Goicode Mediatech, Pakistan & Qatar

1. Planned and executed tailored digital and social media strategies to achieve client objectives and drive results. Overall ROAS achieved in Qatar market 15:1 (for every dollar spent, my clients generated $15 in return).
2. Managed team of designers & copy writers.